5 Most Expensive Logos In The World

5 Most Expensive Logos In The World


You will be amazed to find out how much money some of the most excellent brands in the world have invested for their logo design or re-branding throughout the years.



#1: BP logo cost: $211,000,000 (More then 1300Cr)

Designed by: Landor Associates

The BP logo was surprisingly redesigned by Landor Associates back in 2008, well in my opinion the branding of BP was quite difficult. But Landor associates had done a very nice job by making a unique brand of BP. Landor face challenge by competing already established 4 companies in the same field.

As per the Landor “The Helios mark was developed, symbolizing the newly merged company. Bright and bold, the identity evokes natural forms and energy that represent, respectively, BP’s position as an environmental leader and its goal of moving beyond the petroleum sector.”

#2: Accenture logo: $100,000,000 (More then 600Cr)

Designed by: Landor Associates

Once again Landor Associates has done an simple yet powerful branding of Accenture Logo. The logo is very simple with a pure text, but the forward mark turn the logo to be the most powerful and nice concept. The forward mark signifies the signifies of the company in near future.

Accenture is a multinational technology services, management consulting and outsourcing company. In 2000, Andersen Consulting terminated their contract with the Andersen accounting group and the consulting company was thus forced to change its name. They replaced their signature name with Accenture, which was meant to convey the message “accent on the future”.

#3: Posten Norge Logo Cost: $55,000,000 (More then 300Cr)

Posten Norge is a company providing postal services in Norway. It is headquartered in the capital Oslo. ‘Posten’ literally means post in Nordic languages.

In 2008, the company launched a massive rebranding campaign that cost 300 million Norwegian kroner and included a whole new logo and marketing strategies. The campaign successfully created positive brand awareness among the users and clients of Posten Norge.

#4: Australia & New Zealand banking Group (ANZ) logo Cost: $15,000,000 (More then 90Cr)

The ANZ is the biggest bank in New Zealand and 3rd biggest in Australia. The joint venture company ANZ Corporation took two years for their rebranding campaign. The said campaign started in 2010 and ended in 2012, costing the company around $15 million. The figure is not just for the logo, but for the entire marketing drive. Many sycophants have no problem with this type of massive spending on logo and rebranding. The strap line of the brand is “We live in your world.”

#5: British Broadcasting Corporation (BBC) logo Cost: $1,800,000 (More then 10Cr)

The British Broadcasting Corporation, one of the largest media groups in the world, spent more than a million dollars for its present logo rebranding. The logo uses clear letters ‘B B C’ in square boxes that have been the universally popular identity of the London-based network. The record of longest on-screen used logo is again held by BBC that was used from 1971 till 1988.

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